San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.
Everything about eyebrows
Benefit is the number-one eyebrow brand in the world. Discover its eyebrow Bars in store and the amazing eyebrow collection!
Beauty tutorials
Discover all Benefit beauty tips to achieve a variety of looks!
MINI Size
Discover all your favorite products in mini size! They are so cute that you will not be able to resist!
New Arrivals
FREE GIFT
FREE GIFT
Bestsellers
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FREE GIFT
