We believe in WHISTLING WHILE YOU WORK IT… and faking it ‘til you make it. We believe in FAST & FABULOUS BEAUTY solutions. We believe if at first you don’t succeed, APPLY MORE LIPSTICK… OUR FOUNDERS: the Ford twins… two Indiana farm girls turned successful model & makeup artists, who moved to San Francisco to take on a totally NEW approach to beauty. Guided by their mantra “makeup doesn’t have to be serious to look good”, this dynamic duo believes LAUGHTER IS THE BEST COSMETIC!

Everything about eyebrows
Everything about eyebrows

Benefit is the number-one eyebrow brand in the world. Discover its eyebrow Bars in store and the amazing eyebrow collection!

Beauty tutorials
Beauty tutorials
Discover all Benefit beauty tips to achieve a variety of looks!
MINI Size
MINI Size
Discover all your favorite products in mini size! They are so cute that you will not be able to resist!