The icon of effortless & chic femininity. Founded by Parisian designer Gaby Aghion a dark beauty with a bohemian spirit. The Chloé Brand Identity is based on a brand philosophy built on five core values: Femininity, Modernity, Free Spirited, Grace & Effortless. The strength of a modern woman, just like a modern brand, is the ability to be self-defining: deciding one’s own values, tastes and desires.