Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.

Killawatt
Killawatt

Light up where you want, when you want. Killawatt Freestyle Highlighter was born to reflect your every mood with its lineup of luminizing solos and duos. With a dose of skin-glorifying color, Killawatt ranges from subtle dayglow to insanely supercharged with shades that were designed for all skin tones.

Snap Palettes
Snap Palettes

A game-changing portable eyeshadow palette of 6 rich, blendable shades in a range of matte to shimmer finishes: Snap together any two palettes to double your collection while keeping it perfectly compact—that’s 12 of your fave shades, all in the palm of your hand!