Carolina Herrera was born in Caracas, Venezuela in 1969. Since 1997, she is the creative fragrance director, bringing a fresh and innovative perspective to the brand. Her instinct and imagination continues to evolve Carolina Herrera fragrances, as she draws inspiration from her own memories and the rich beauty of life. "My very first smells came from the flowers in our garden in Caracas. It’s roses, gardenias, tuberose, the smell of cut grass and wet earth after an afternoon tropical storm.”