Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection that exist in the beauty world today.
In Selena’s own words, “this is makeup made to feel good in, without hiding what makes you unique.
POSITIVE LIGHT SILKY TOUCH HIGHLIGHTER
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
SOFT PINCH LIQUID BLUSH
A long-lasting liquid blush that blends like a dream to a soft, healthy flush. Try it in both matte and dewy finishes.
WARM WISHES EFFORTLESS BRONZER STICK
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!
SOFT PINCH TINTED LIP OIL
An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.
NEW ARRIVALS
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BESTSELLERS
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