Rihanna

Huda Kattan

Anastasia Beverly Hills

Maureen Kelly

Natasha Denona

The new generation of beauty

Rihanna

Fair or dark skin: the colour palette was incomplete. The idea that certain complexions had to settle for heavy coverage or just go bare wasn't good enough. Rihanna, a pop star that people didn't expect to show up in the beauty world, felt there wasn't a make-up range "that spoke to women around the world." So she created universal – but not uniform – shades, to make sure that "skin looks like skin."

Fair or dark skin: the colour palette was incomplete. The idea that certain complexions had to settle for heavy coverage or just go bare wasn't good enough.Find out more...Rihanna, a pop star that people didn't expect to show up in the beauty world, felt there wasn't a make-up range "that spoke to women around the world." So she created universal – but not uniform – shades, to make sure that "skin looks like skin."

50 SHADES OF REAL from Fenty Beauty by Rihanna

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With passion and purpose any dream is possible

Huda Kattan

Beauty can sometimes seem out of reach. But what are we really trying to achieve? A perfect stroke of eyeliner? The impact of a lipstick? Huda Kattan, influencer and founder of the Huda Beauty brand, found her answer with her millions of followers. Beauty is measured by self-confidence. Whether it's fabulous false eyelashes or a discreet nude red lipstick, make-up gives us the power to express who we want to be, here and now.

Beauty can sometimes seem out of reach. But what are we really trying to achieve? A perfect stroke of eyeliner? The impact of a lipstick?Find out more... Huda Kattan, influencer and founder of the Huda Beauty brand, found her answer with her millions of followers. Beauty is measured by self-confidence. Whether it's fabulous false eyelashes or a discreet nude red lipstick, make-up gives us the power to express who we want to be, here and now.

THE ART OF NUDE by HUDA BEAUTY

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Find beauty in balance

Anastasia Beverly Hills

"Eyebrows can make or break the beauty of a face." They’re the keystone -- they hold it, balance it, they can make it all work or shatter the harmony. We've known this ever since Anastasia Soare, founder of the Anastasia Beverly Hills brand, drew our attention to the importance and impact of these two lines. The ideal eyebrow line? It’s up to each person to find their own, the one that best expresses their personality or character.

"Eyebrows can make or break the beauty of a face." They’re the keystone -- they hold it, balance it, they can make it all work or shatter the harmony. Find out more... We've known this ever since Anastasia Soare, founder of the Anastasia Beverly Hills brand, drew our attention to the importance and impact of these two lines. The ideal eyebrow line? It’s up to each person to find their own, the one that best expresses their personality or character.

HOW TO BROW by ANASTASIA BEVERLY HILLS

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Rethink natural, celebrate inner beauty and be kind

Maureen Kelly

She's the woman behind Tarte. Maureen Kelly launched her first blush from her New York studio 20 years ago. Today, with Sephora, the brand is a top seller in more than 200 countries. The recipe seems simple enough: combine glam and vegan, creativity and practicality, high performance and naturalness. Add gorgeous packaging, super-easy routines and a very sharing community of "Tartlets" ... The Tarte phenomenon is just getting started.

She's the woman behind Tarte. Maureen Kelly launched her first blush from her New York studio 20 years ago. Today, with Sephora, the brand is a top seller in more than 200 countries. Find out more...The recipe seems simple enough: combine glam and vegan, creativity and practicality, high performance and naturalness. Add gorgeous packaging, super-easy routines and a very sharing community of "Tartlets" ... The Tarte phenomenon is just getting started.

The Tarte iconics

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Integrating your intellect & intuition is your superpower

Natasha Denona

Natasha Denona has dedicated her career to develop ground-breaking makeup formulas made out of the highest quality ingredients available in order to achieve the maximum color payoff. Designing all the products herself in the lab, Natasha creates user-friendly makeup that wears beautifully on any skin type & tone.

Natasha Denona has dedicated her career to develop ground-breaking makeup formulas made out of the highest quality ingredients available in order to achieve the maximum color payoff. Find out more...Designing all the products herself in the lab, Natasha creates user-friendly makeup that wears beautifully on any skin type & tone.

Iconic Makeup - Innovative Formulas

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