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Born This Way Foundation - Undetectable Coverage

4.0 15,012 reviews
Born This Way Foundation - Undetectable Coverage
Born This Way Foundation: skin so naturally radiant, they'll think you were born this way. What ... Learn more
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    Certified organic - Vegan

    Born This Way Foundation: skin so naturally radiant, they'll think you were born this way.

    What kind of make-up looks is it for?
    Born This Way is an oil-free foundation that offers undetectable coverage, while covering imperfections - leaving skin so naturally radiant, they'll think you were Born This Way.

    Who is it for?

    Anyone who wants medium-to-full coverage, for a natural matte finish. This foundation is infused with coconut water to hydrate the skin; alpine rose to boost skin radiance and hyaluronic acid to give skin a smoother, more youthful appearance.

    Let them think you were Born This Way.

    Born This Way

    VEGAN FORMULA*
    Products containing no animal-derived ingredients
    *Vegan formula

    Read more
  • How to use
  • Formula
  • Ingredients
  • Details
  • How to use
  • Formula
  • Ingredients

Certified organic - Vegan

Born This Way Foundation: skin so naturally radiant, they'll think you were born this way.

What kind of make-up looks is it for?
Born This Way is an oil-free foundation that offers undetectable coverage, while covering imperfections - leaving skin so naturally radiant, they'll think you were Born This Way.

Who is it for?

Anyone who wants medium-to-full coverage, for a natural matte finish. This foundation is infused with coconut water to hydrate the skin; alpine rose to boost skin radiance and hyaluronic acid to give skin a smoother, more youthful appearance.

Let them think you were Born This Way.

Born This Way

VEGAN FORMULA*
Products containing no animal-derived ingredients
*Vegan formula

Apply with the fingertips, a makeup sponge or brush.
Start at the center of the face and work outwards.
Apply more product to achieve the desired coverage.

To camouflage dark circles and imperfections, apply your Born This Way concealer directly on the eye contour using the foam-tip applicator.

Key Ingredients:
Coconut water: aids in delicately replenishing skin's moisture barriers without over-hydrating.
Alpine rose: helps brighten skin's appearance and promotes elasticity.
Hyaluronic acid: helps achieve a smoother, more youthful appearance.

Oil-free.
Vegan.

WATER\AQUA\EAU, CYCLOPENTASILOXANE, GLYCERIN, ALUMINUM STARCH OCTENYLSUCCINATE, ISODODECANE, POLYGLYCERYL-4 ISOSTEARATE, CETYL PEG/PPG-10/1 DIMETHICONE, HEXYL LAURATE, DIMETHICONE, 1,2-HEXANEDIOL, ALCOHOL, BHT, BUTYLENE GLYCOL,CAPRYLYL GLYCOL, COCOS NUCIFERA (COCONUT) WATER, DIPHENYL DIMETHICONE, DISTEARDIMONIUM HECTORITE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, HEXYLENE GLYCOL, LECITHIN, MAGNESIUM SULFATE, PHENOXYETHANOL, PISTACIA LENTISCUS (MASTIC) GUM, POLYSILICONE-11, POTASSIUM SORBATE, PROPYLENE CARBONATE, RHODODENDRON FERRUGINEUM EXTRACT, SILICA DIMETHYL SILYLATE, SODIUM HYALURONATE, TETRAHEXYLDECYL ASCORBATE, TETRASODIUM EDTA, TRIBEHENIN, TRIETHOXYCAPRYLYLSILANE, [+/- IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891)]

Reviews
4.0/5
15,013 reviews
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Terms and conditions of publication

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4.0/5
15,013 reviews
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  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Terms and conditions of publication

LizzDol

01/10/2024

5/5
User Review without direct purchase

Love this! Willing to spend the $. Doesn't make me break out and doesn't look caked on

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Recommend this product: Yes

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marieang

29/09/2024

5/5
User Review without direct purchase

My favorite make up brand

I recently bought this product and I’ve never found a foundation or concealer to match my skin color so closely. It is just so nice to put it on my skin and it just blend right in and the quality of the product is exceptional and I just want to applaud those who work on the formula behind the scene for providing us with

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Recommend this product: Yes

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Anushkaa02

29/09/2024

4/5
User Review without direct purchase

If you have texture, yes you will see it. But that’s because it’s a skin-like foundation! Looks amazing when used with a good primer. My go-to for parties because it wears amazing! Would recommend.

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Recommend this product: Yes

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Maaaahi

28/09/2024

4/5
Verified buyer

I love the coverage and it’s very light on your skin

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Recommend this product: Yes

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savuu

13/09/2024

5/5
User Review without direct purchase

Highly recommend

Favourite foundation so far!! I have tried couple other good brands but this is the winner!! Stays on all day. Doesn’t look dry or cakey. Gives a glowing effect. Highly recommended

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AshKas

11/09/2024

5/5
Verified buyer

A must-try 😩

I’m new to wearing foundation and I’ve only tried this once but i like it already !! You barely have to touch up ur makeup when wearing this foundation. Doesn’t oxidize or look cakey. I highly recommend this product !!

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Recommend this product: Yes

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TallPantry

11/09/2024

1/5
Verified buyer

Hello acne

Initially it had a good coverage and finish but right after putting it on I had a slight tingle in my face. First day it held up beautifully with a setting powder. I did notice some acne starting, I didn’t think much of the acne at first. Second day, exact same skin care routine and setting powder and this foundation separated and creased like that’s what it was made for, even more acne in places that I never get pimples. Gave up on the third day due to waking up with some pretty nasty acne and this being the only change in my skincare/makeup routine. If this works for you then that’s amazing but it didn’t do well for me. I have acne prone dry/combo skin that did not mesh with this foundation at all. Returned it and will not repurchase.

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jordee13

08/09/2024

5/5
User Review without direct purchase

amazing

this is by far my favorite foundation. Not cakey at all and blends in perfect. Been using it now for two years.

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Recommend this product: Yes

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Nelphia

03/09/2024

5/5
Verified buyer

Go-to Brand

I went in to get a shade match and it was perfect match to me. I really like how well it covered my dark spots and acne scars. I got my mom to switch to this brand because she liked the coverage.

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Recommend this product: Yes

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grrlb

14/08/2024

5/5
Verified buyer

AhMEHzing

This is the only foundation that doesn’t make me break out.

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Recommend this product: Yes

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Areej

Gender: Female

Age: 25 إلى 34

12/08/2024

5/5
User Review without direct purchase

يجنن

قد ماقالوا يتأكسد بالنسبه لي ناسبني يجنن وش اقول وش اخلي بس تراه مات وثقيل مايصلح يومي لكن اتعب بالوصف واني احبه احبه احبه احبه

Recommend this product: Yes

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ReemaAlmo

12/08/2024

5/5
User Review without direct purchase

Works great on multiple skin types!!!

I bought this foundation for my mother she has very dry skin and this works amazing. Her face stays hydrated for more than 6 hours and looks glowy throughout the night she loves it. I also bought this for myself. I have combination to oily skin and it works great on me. I absolutely love it. 

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br1luv

09/08/2024

5/5
User Review without direct purchase

I love this foundation it’s long lasting, Smudge proof Waterproof And sweat proof

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amnz

04/08/2024

5/5
User Review without direct purchase

Best foundation I ever use. Great for all type of skin, easy to blend.

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Recommend this product: Yes

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Discover The Brand
TOO FACED

Too Faced is a serious makeup brand that knows how to have fun. It combines the playfulness of the brand and the glamorous side of women with innovative and powerful formulas. The Too Faced brand believes that feeling beautiful enhances a woman's mood and self-value.

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Born This Way Foundation - Undetectable Coverage