Softens | De-Frizzes | Replenishes
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
• A broad range of soft waves to highly textured curl patterns.
• Safe for color-treated and chemically treated hair.
• 96% of women said their hair was healthier and easier to style after 1 week.**
• 94% of women said their curls were bouncier after 1 week.*
• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*
• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.
How to use
Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.
AQUA (WATER, EAU), CETEARYL ALCOHOL, BRASSICAMIDOPROPYL DIMETHYLAMINE, HEPTYL UNDECYLENATE, CETYL ESTERS, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, UNDECANE, ISODODECANE, HYDROGENATED ETHYLHEXYL OLIVATE, PEG-100 STEARATE, GLYCERYL STEARATE, KERATIN, QUERCUS PETRAEA FRUIT EXTRACT, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, ASIATICOSIDE, PASSIFLORA EDULIS SEED OIL, ORYZA SATIVA (RICE) BRAN OIL, HYDROLYZED VERBASCUM THAPSUS FLOWER, EUTERPE OLERACEA FRUIT OIL, ORYZA SATIVA (RICE) BRAN EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ASTROCARYUM VULGARE KERNEL OIL, TOCOPHEROL, MADECASSOSIDE, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, SALVIA SCLAREA (CLARY) EXTRACT, PHYTIC ACID, ORYZA SATIVA (RICE) SEED PROTEIN, PANTHENOL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, JOJOBA ESTERS, PARFUM (FRAGRANCE), GLYCERIN, ETHYLHEXYLGLYCERIN, ORYZA SATIVA (RICE) EXTRACT, HYDROGENATED OLIVE OIL UNSAPONIFIABLES, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, HYDROLYZED VEGETABLE PROTEIN, HYDROLYZED QUINOA, CERATONIA SILIQUA (CAROB) GUM, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, HYDROLYZED LINSEED EXTRACT, CALCIUM GLUCONATE, CAPRYLYL GLYCOL, BUTYLENE GLYCOL, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, PROPANEDIOL, TRIDECANE, POLYSORBATE 60, HYDROXYETHYLCELLULOSE, POLYSORBATE 20, POLYGLYCERIN-3, TETRASODIUM GLUTAMATE DIACETATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, PHENOXYETHANOL, BENZYL ALCOHOL, CHLORPHENESIN, SORBIC ACID, BENZOIC ACID, POTASSIUM SORBATE, CITRIC ACID, ALCOHOL, SODIUM HYDROXIDE, SODIUM BENZOATE, GLUCONOLACTONE, LIMONENE.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.