Shapes | Holds | Hydrates
A silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next.
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed. Loaded with Alpha Keratin 60ku®, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals—parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
• Types 2–4 curl hair.
• Safe for color-treated and chemically treated hair.
How to use
Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition.
AQUA (WATER, EAU), PROPANEDIOL, SHEA BUTTER GLYCERETH-8 ESTERS, POLYURETHANE-14, ETHYLHEXYLGLYCERIN, KERATIN, PANTHENOL, PELVETIA CANALICULATA EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT, ORYZA SATIVA (RICE) BRAN EXTRACT, ORYZA SATIVA (RICE) EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, SALVIA HISPANICA SEED EXTRACT, QUERCUS PETRAEA FRUIT EXTRACT, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, CAESALPINIA SPINOSA FRUIT EXTRACT, SELAGINELLA LEPIDOPHYLLA EXTRACT, ORYZA SATIVA (RICE) SEED PROTEIN, JOJOBA ESTERS, BRASSICA CAMPESTRIS/ALEURITES FORDI OIL COPOLYMER, MADECASSOSIDE, GALACTOARABINAN, TREHALOSE, PHYTIC ACID, ASIATICOSIDE, XYLITYLGLUCOSIDE, AMP-ACRYLATES COPOLYMER, ANHYDROXYLITOL, MALTITOL, SODIUM PHYTATE, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, MALTODEXTRIN, TOCOPHEROL, GLYCERIN, CAPRYLYL GLYCOL, AMINOMETHYL PROPANOL, SORBITAN ISOSTEARATE, TETRASODIUM GLUTAMATE DIACETATE, POLYSORBATE 80, LACTOBACILLUS FERMENT, SODIUM PHOSPHATE, GLUCONOLACTONE, CALCIUM GLUCONATE, HEPTYL UNDECYLENATE, AMP-ACRYLATES/ALLYL METHACRYLATE COPOLYMER, ACRYLATES/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, POLYSORBATE 20, XYLITOL, PARFUM (FRAGRANCE), SODIUM BENZOATE, POTASSIUM SORBATE, CHLORPHENESIN, PHENOXYETHANOL, CITRIC ACID, BENZYL ALCOHOL, POTASSIUM HYDROXIDE, LIMONENE, LINALOOL, ALPHA-ISOMETHYL IONONE, CITRAL, GERANIOL.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.