Moisturizes | Smooths | De-frizzes
Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environmental pollutants.
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.
• Curl types 2–3.
• Safe for color-treated and chemically treated hair.
How to use
How to properly diffuse dry hair: Point diffuser facing downward to smooth out the cuticle and keep hair frizz free. When hair feels about 80% dry, finish by scrunching hair up into the diffuser to define curls and create bounce. Flip head over or upside down for extra volume.
AQUA (WATER, EAU), HYDROFLUOROCARBON 152A, CETEARYL ALCOHOL, PVP, HEPTYL UNDECYLENATE, KERATIN, PANTHENOL, TOCOPHEROL, CENTELLA ASIATICA LEAF EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, HYDROLYZED ADANSONIA DIGITATA SEED OIL, SALVIA HISPANICA SEED EXTRACT, GLYCERIN, BEHENTRIMONIUM METHOSULFATE, CAPRYLYL GLYCOL, CETYL ALCOHOL, COCAMIDOPROPYL BETAINE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, CETRIMONIUM CHLORIDE, DIPENTAERYTHRITYL HEXA C5-9 ACID ESTERS, BUTYLENE GLYCOL, XYLITOL, CAPRYLIC ACID, QUATERNIUM-95, CITRIC ACID, PROPANEDIOL, PHENOXYETHANOL, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, ALPHA-ISOMETHYL IONONE, CITRAL, LIMONENE, LINALOOL.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.