Eyeshadow Primer Potion

4.5 14,261 reviews
Eyeshadow Primer Potion
What it is: An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant ... Learn more

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Estimated on 18 April
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Same-day (Jeddah only**): 30 SAR or free from 350 SAR. Available every day before 1pm.

Next-day (Jeddah only**): 20 SAR or free from 350 SAR. Available every day before midnight. Select Standard delivery at checkout.

Standard (up to 4 working days*): 20 SAR or free from 350 SAR

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Pick up your order at a designated collection location (up to 3 business days*): 15 SAR or free from 350 SAR.

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Free returns for up to 14 days

*Working days: from Saturday to Thursday excluding public holidays

**Same-day and next-day delivery is available within Jeddah city limits only. Orders outside this area will automatically be dispatched via standard delivery.

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  • Details

    What it is:
    An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

    What it does:
    One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

    With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.

    What it is formulated WITHOUT:
    - Parabens

    What else you need to know:
    This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.

    Read more

  • How to use

  • Ingredients

  • Olfactory notes

  • Details
  • How to use
  • Ingredients
  • Olfactory notes

What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.

For makeup that lasts:
- Apply a touch of eyeshadow primer potion to your eyelid. Use the applicator to blend the formula until it blends into your skin.
- Apply your eye shadow, 24-hour wear guaranteed.

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Notes of freesia
Notes of jasmine absolute
Notes of rose essence

Reviews

4.5/5
14,269 reviews
Rating star Rating star Rating star Rating star
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  • 1 Rating star
4.5/5
14,269 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

wendyandjim99

10/04/2024

1/5
User Review without direct purchase

Zero stars

This was useless. The product seemed dried out and it didn’t help my eyeshadow longevity at all.

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LeaJ23

08/04/2024

2/5
User Review without direct purchase

This product is awful! I was a loyal user of the original formula for at least a decade, but was not getting the same results I was used to. I decided to try the Eden version instead and quickly regretted my purchase. it dries chalky and streaky, and does very little to keep the shadow in place.

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Marielayne

08/04/2024

5/5
User Review without direct purchase

Very strong staying power!

I love this formula and is my go to! As a new mother sometimes I don't have the time to take off my makeup before I go to sleep, which is not ideal but it happens. This eyeshadow primer keeps my makeup looking fresh and untouched the following day which is really nice considering I have naturally oily eyelids. I highly recommend this product!

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Recommend this product: Yes

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Marielayne

08/04/2024

4/5
User Review without direct purchase

Staying power not as long

The anti-aging formula goes on quite well and is creamy and hydrating. However I found my eyeshadow didn't stay on as well as the original formula, which is why I took 1 star off. I wouldn't recommend this specific formula for my oily eyelid ladies out there.

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shanice765

08/04/2024

5/5
User Review without direct purchase

The only eyeshadow primer you should have!

This has been the eyeshadow I will use for several years now. I always have a spare on hand for when I run out. There’s no better eyeshadow primer IMO. I even use it when I’m not wearing eyeshadow to prevent my eyebrow pencil from wearing off, and to keep my mascara from smudging.

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Recommend this product: Yes

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rosesakuraa

06/04/2024

3/5
User Review without direct purchase

+makeup longevity and opacity. -can dry strange

I have to be careful when applying this product on my skin as it dries down quickly and leaves evidence of streaks I may not have noticed before. Unfortunately, I find these streaks to show under most products I use overtop of it. However, it’s not too difficult to avoid this issue through quick and careful patting. The product works well at accomplishing its goals of extending the longevity and opacity of products I use on top, from liquid to cream to powder products.

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Elefteria2

04/04/2024

5/5
Verified buyer

Keeps my eyeshadow and eyeliner in place. I used to get major transfer to the top of my eyelid and that has never happened when using this product.

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Recommend this product: Yes

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kklyn029

02/04/2024

5/5
User Review without direct purchase

A staple in my routine now!

I’ve had such a problem with my hooded eyes and my eyeshadow not creasing, but literally this fixed all those issues and i don’t struggle anymore with creasing!

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Recommend this product: Yes

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kalinda323

01/04/2024

5/5
User Review without direct purchase

I've been using this for years, my eyeshadow never budget. I'm the kind of girl that never leaves the house without any shadow on my eyes, even to the gym....and it stays on, always, without fail.

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Recommend this product: Yes

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Asmvrtin

29/03/2024

4/5
User Review without direct purchase

cult classic product

[This review was collected as part of a promotion.] such a staple product! blends will and helps the longevity of your eyeshadow and pigmentation!

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Recommend this product: Yes

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DebAnna

28/03/2024

4/5
User Review without direct purchase

Very effective but dries quickly!

I've never used eyeshadow primer because I rarely do my eyeshadow. But this has improved the color tint in my shadows, as well as the longevity! A little advice: rub on quickly because it does dry fast!

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Recommend this product: Yes

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Ally547

16/03/2024

3/5
Verified buyer

Tube/wand packaging makes this difficult to use

The product itself is fine but compared to other products it's so expensive! I got the .16oz tube which is twice as expensive as other eye primers with equal or better performance. The tube felt almost empty because it's just not a lot of product. On top of that it's so difficult to get product out of the tube using the wand. Very little comes out on the wand, and it gets caught on the threading around the top (see photos) so it gets wasted. I never have this issue with mascaras or lipgloss, it's just this product for some reason. I can't apply the product evenly using the wand so I end up smoothing it the application with my fingers. Overall, it's overpriced and the packaging doesn't allow me to use all of the product or apply it evenly using the wand. I will not buy this again.

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Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.