Lip Velvet

Créamy

Creamy and the color is amazing. It enhances your makeup.

Holy Grail

Best velvet lipstick! I pair this with CT lipliner in iconic nude and it serves!

"Pale" isn't really pale...

Pure Hollywood is described as "pale mauve nude." I would describe it as a medium toned pinkish brown. On my pale skin, it's kind of blech. Better when blotted with a tissue, but still not something I expect to be reaching for. Definitely darker than it appeared based on the sample photos! I also bought Kiss and had the same issue with it being darker than the photo. I was excited to receive these, but pretty disappointed by the colors.

Amazing

Great velvety liquid lipstick. Does not crack on your lips. Definitely recommend!

I have been on the hunt for a dupe for the Tarte Lip Paint in Birthday Suit because it got discontinued awhile ago and I found an old one in my collection while getting rid of old makeup. It was my absolute favourite nude pink for me because it was a warmer pink shade that didn’t wash me out. I also liked the formula because it had a “softer” looking effect on the lips that is different from lipstick and felt good on the lips. I gave this product a try (shade: Pure Hollywood) and swatched next to each other, they are very similar (ABH on the left, Tarte on the right). I would say the tarte one is maybe a shade darker and a touch warmer/peachier, however I still absolutely love Pure Hollywood. It’s not an exact dupe for the colour, but it is a relatively similar formula that applies like butter and gives that soft, diffused look on the lips. It slightly emphasizes the lines on my lips in the photo cause my lips are a tad dry, but I find in person they look flawless. I think it has pretty good staying power as well, compared to the tarte one, especially considering it isn’t transfer proof or anything. I am overall super happy with this product as it does make me feel beautiful and I’d love to try some more shades 🫶

I love it!

Absolutely love the color of this product! It gives a really nice beige look and the soft edge when I blend it to create a cute ombré . Texture wasn’t too bad for me, very soft and smooth. A great addition for me!

Not my shade, almost like concealer

I really like the texture and the look of this but the color is kinda beige.. I was hoping for a pinkier tone and this is almost like a concealer shade.. but it feels amazing, it’s almost transfer proof so I can’t review badly.. it’s great I just don’t find my shade :(

Finally, a hydrating liquid lipstick!

I’m so glad someone finally created a liquid lipstick that is actually lightweight AND comfortable. I wore this all day for a wedding, and my lips didn’t feel dry and tight. While it isn’t transfer-proof, it’s easy to reapply without any flaking. My only complaint? Needing a red!!

Smooth and long lasting.

Goes on smooth and stays on a long time. Has a velvety texture. If you like matte lipsticks and wand applicators, this is a great option.

Color A+, Formula... C-

The color is absolutely beautiful! unfortunately this formula is not long lasting and has to reapplied often. I would recommend it to people who are not eating or lip lickers.

I love this product and formula! I fortunately it does not work on my lips, it accentuates the lines.

Amazing lip product.

Amazing lio product. The color payoff is so good. I really really love this product. I would definitely live to see more browns in this color. Amazing job ABH. Keep bringing 💯🔥👌.