Lock-It Hydrating Primer
What it does:
Lock-It Hydrating Primer is an ultra-hydrating, water-based formula that preps your skin for perfect long-wear foundation application and comfortable all-day wear. Formulated with a lightweight, milky texture that feels weightless on the skin, it’s infused with nourishing ingredients, including vitamin B5, aloe vera, jojoba, and shea.
This primer features skin-smoothing oxygen-boosters to help long-wear foundations glide evenly onto skin for a poreless, soft finish. Fragrance free, colorless, and supremely hydrating, it’s ideal for dry, sensitive skin types.
What it is formulated WITHOUT:
What else you need to know:
You can use Lock-It Hydrating Primer with any long-wear formula, but its perfect match is Kat Von D’s Lock-It Foundation (sold separately). Pair them together for ultimate comfort and unstoppable 24-hour wear.
Artistry tip: if you want a more lightweight, dewy finish, mix one pump of Lock-It Hydrating Primer with one pump of Lock-It Foundation on the back of your hand. Swirl to blend the two formulas together and apply as normal. Use a higher primer-to-foundation ratio to achieve more sheer and lightweight coverage. This technique is perfect for dry skin, and it’s the ultimate solution to achieve a dewy, flawless finish with your long-wear, full-coverage foundation.
#VeganAlert! Lock-It Hydrating Primer is completely free of animal-derived ingredients.
"I am proud to say that Kat Von D Beauty has never tested on animals—and never will."—Kat Von D
In an independent self-assessment study after a period of over 8 hours:
- 100% liked the way skin looked and felt with primer
- 100% said skin looked healthier, hydrated
- 100% said skin felt smoother and softer
- 100% said pores were less visible when using primer and Lock-It Foundation
- 100% said it absorbed easily
- 97% liked the application, texture, and scent
- 97% said wear was comfortable with primer and Lock-It foundation
- 97% said the primer improved the surface of skin
- 93% said it felt lightweight
- 93% said it smoothed rough patches
- 93% said primer provided a smooth canvas for foundation
- 93% said primer made skin look fresh all day
- 93% said this primer works perfectly with Lock-It Foundation
- 90% said skin felt younger
- 90% said foundation applied smoothly with primer and improved the condition of skin
How to use
You can use Lock-It Hydrating Primer with any long-wearing foundation, but for the perfect match, choose Lock-It Foundation by KVD Vegan Beauty (sold separately). Both products give you optimal comfort and long wear.
Artist Tip: For a lighter, dewy finish, mix one pump of Lock-It Hydrating Primer with the same amount of Lock-It Foundation on the back of your hand.
Mix the two formulas and apply them like a classic foundation.
Use more primer for lighter, sheer coverage.
AQUA/WATER/EAU, SHEA BUTTER ETHYL ESTERS, JOJOBA ESTERS, ISODODECANE, HYDROGENATED POLYDECENE, GLYCERIN, POTASSIUM CETYL PHOSPHATE, POLYURETHANE-34, VP/EICOSENE COPOLYMER, PHENOXYETHANOL, CETYL ALCOHOL, GLYCERYL OLEATE CITRATE, CAPRYLYL GLYCOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, DIMETHICONE, ALOE BARBADENSIS LEAF JUICE, TOCOPHERYL ACETATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, TROPAEOLUM MAJUS FLOWER/LEAF/STEM EXTRACT, AMINOMETHYL PROPANOL, DISODIUM EDTA, PANTHENOL, TOCOPHEROL, PANTOLACTONE, CITRIC ACID.
KVD Beauty creates high-pigment, high-performance makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner. With long-wear, ink-like pigment and needle-sharp precision, it’s the uncontested holy grail of liquid eyeliner. But we stand for more than just performance: Our makeup is 100% vegan and cruelty-free, and we care about the planet. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.