Pro Filt'r Soft Matte Longwear Foundation

4.0 17,221 reviews
Pro Filt'r Soft Matte Longwear Foundation
What it is: A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary ... Learn more

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  • Details

    What it is:
    A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

    What it does:
    Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

    How’d we do it?
    - Obsessive research to create the perfect range of shades for all
    - Exclusive insights from the world’s top makeup artists
    - Extensively tested for real life, on real women

    We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

    Shade-Finding Tips:
    - Always shake before use to activate.
    - Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
    - Deciding between two shades? Try the lighter shade.

    Fenty Beauty is 100% cruelty free.

    What else you need to know:
    “Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

    Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

    For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

    Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

    For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

    Read more

  • How to use

  • Ingredients

  • Details
  • How to use
  • Ingredients

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

How to use:
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).



Reviews

4.0/5
17,232 reviews
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4.0/5
17,232 reviews
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  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

lethalsaint

21/07/2024

5/5
User Review without direct purchase

This is the perfect coverage of foundation for pigmentation.

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Recommend this product: Yes

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db012

18/07/2024

2/5
Verified buyer

Really wanted to love it

I bought this during a sale and was so so disappointed. I have normal skin - I tried this with two different primers and experienced pilling and separation and when I used it without after 20 minutes of wear it had enhanced texture I didn’t have before wearing it. I returned it the next day. Huge shade range but the formula left a lot to be desired.

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Angei2023

17/07/2024

1/5
User Review without direct purchase

Foundation

Definitely a know for me. Sits in your creases and very drying. Sorry fenty but I returned this

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Sam013

13/07/2024

1/5
Verified buyer

Absolute Garbage

This foundation looks disgusting on the skin. It cakes up, melts off the skin, doesn’t blend well, and dries out my already very oily skin. The shade, despite being listed as neutral, is very yellow and unnatural looking. I don’t recommend this for anyone.

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AnnaO1977

11/07/2024

1/5
User Review without direct purchase

Dissatisfied

First of all, it's not a full coverage foundation. Light to medium coverage, and it's not advisable for dry and acne prone skin. I'm so disappointed and dissatisfied.

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ritz1234

11/07/2024

1/5
Verified buyer

Very dry and flaky

This does not look good on skin. Looks dry and flaky. I dont have dry skin and keep it well moisturized before applying. This is the first i have experienced this in a liquid foundation and unfortunately wont buy this again

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jillybeaan

10/07/2024

4/5
Verified buyer

It's really good and the fair olive tone is wonderful the only thing is that for someone with oily/dry skin it emphasizes texture in some extra dry spots. I also feel like this light olive is still not light enough to be the lightest shade (of an olive undertone) since it's my summer shade and i know of a lot of people this would be too dark for

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Recommend this product: Yes

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jacie09788

10/07/2024

5/5
Verified buyer

really good !

super good not full coverage but still super good and does not feel heavy

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Recommend this product: Yes

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isabellastic

10/07/2024

4/5
User Review without direct purchase

Use it if you need a full coverage. Not for clean look makeup

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Recommend this product: Yes

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khkndrd

07/07/2024

2/5
User Review without direct purchase

Might return

It wouldn't blend. It's stuck unblended leaving it for 5-6 seconds, i wanted to like this, waste of money :( I did everything to try and blend em but it stayed where i applied.

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mynameiskae

06/07/2024

5/5
User Review without direct purchase

Hit for me

This is always a go to for me, I’ve tried other foundations. This one has literally the best coverage, I will continue to keep coming back to this!

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Recommend this product: Yes

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Ncoise

27/06/2024

4/5
User Review without direct purchase

I would recommend for brown skin

One of the very few foundations available in my skin tone

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Mslcr

26/06/2024

5/5
Verified buyer

A must have!!

Love the foundation on my skin. It is full coverage, but buildable.

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AliciaFlawly

26/06/2024

2/5
User Review without direct purchase

Oxidizes Shade and Undertone

This was the first matte foundation I’ve used, I typically prefer natural finish or even dewy formulas despite having oily skin. I decided to give this a try after so many people raved about it online, but quickly found that after an hour the foundation had oxidized 2 shades darker and the initial undertone (140 - light with warm yellow undertones) changed to pink. It looked like I was wearing a mask on my face. Although the product felt light-weight and had good medium coverage, the oxidization made it completely unwearable. I had to return and will stick with Nars (for reference I wear Nars foundation in shade gobi).

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Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.