What it is:
A moisturizing shampoo that replenishes, nourishes and strengthens hair.
What it does:
Infused with Ouai’s unique Smart Technology Complex™, this nourishing cleanser replenishes moisture to breakage-prone strands to leave hair shinier and stronger. Ideal for many hair types, people with straight, wavy, curly, coiled and tightly coiled hair will love the way this this shampoo repairs damage and protects color even in chemically and mechanically damaged hair.
What it is formulated WITHOUT:
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, PEG-7 Glyceryl Cocoate, Acrylates Copolymer, Cocos Nucifera (Coconut) Water, Panthenol, Glycerin, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Oil, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Rice Oil Glycereth-8 Esters, Jojoba Oil Glycereth-8 Esters, Coconut Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Dimethicone, Amodimethicone, Cyclopentasiloxane, Dimethiconol, Silicone Quaternium-22, Divinyldimethicone/Dimethicone Copolymer, Cocamidopropyl Betaine, Decyl Glucoside, Lauryl Glucoside, Polyglyceryl-3 Laurate, Glycol Disterate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PGPropyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Polyquaternium-7, Diisostearyl Malate, Laureth-23, Laureth-4, Trideceth-12, C12-13 Pareth-23, C12-13 Pareth-3, Polyglyceryl-3 Caprate, Cetrimonium Chloride, Palmitamidopropyltrimonium Chloride, Polysilicone-15, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Propylene Glycol, Dipropylene Glycol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Potassium Hydroxide, Disteareth-75 IPDI, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal
Ouai, a hair care brand developed by famous Celebrity Hairstylist Jen Atkin, means yes, in that casual, Parisian way. It’s about saying yes to real hair for real life and to looking chic. Life is hard, looking good should be easy. We’re giving you realistic goals that you can actually achieve with quick how-to videos, so you’re always ready for that selfie situation.