RISE MASCARA

4.0 1,226 reviews
RISE MASCARA
Rise doesn’t just raise the bar for mascara, it smashes right through it. It’s the first 93% natural ... Learn more

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  • Details

    Rise doesn’t just raise the bar for mascara, it smashes right through it. It’s the first 93% natural mascara that lifts, lengthens, curls, and delivers weightless volume with no clumping or smudging. Even better: It’s clean + vegan + cruelty-free too.

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  • How to use

  • Ingredients

  • Details
  • How to use
  • Ingredients

Rise doesn’t just raise the bar for mascara, it smashes right through it. It’s the first 93% natural mascara that lifts, lengthens, curls, and delivers weightless volume with no clumping or smudging. Even better: It’s clean + vegan + cruelty-free too.

DIRECTIONS 

- Hold brush in line with the curve of your lashes. 

- Swipe root to tip and build for more volume. 

- Use the tip of the brush to define inner and lower lashes.

AQUA/WATER/EAU, CANDELILLA CERA/ EUPHORBIA CERIFERA (CANDELILLA) WAX/ CIRE DE CANDELILLA, STEARIC ACID, GLYCERIN, HYDROGENATED OLIVE OIL STEARYL ESTERS, PULLULAN, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, ACACIA SENEGAL GUM, ACRYLATES COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/COPERNICIA CERIFERA CERA, POLYGLCERYL-3 STEARATE, RHUS VERNICIFLUA PEEL WAX, ADANSONIA DIGITATA SEED OIL, PASSIFLORA EDULIS SEED OIL, PCA GLYCERYL OLEATE, MANGIFERA INDICA (MANGO) SEED BUTTER, ZINGIBER OFFICINALE (GINGER) WATER, COCOS NUCIFERA (COCONUT) OIL, PLUMERIA ALBA FLOWER EXTRACT, PLUMERIA RUBRA FLOWER EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, GARDENIA TAHITENSIS FLOWER, HYDROLYZED VEGETABLE PROTEIN, HYDROGENATED VEGETABLE GLYCERIDES, C18-36 ACID TRIGLYCERIDE, TOCOPHEROL, SODIUM HYDROXIDE, CELLULOSE, CETEARYL ALCOHOL, SODIUM STEAROYL LACTYLATE, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, CAPRYLYL GLYCOL, BENZYL ALCOHOL, SORBIC ACID, SODIUM BENZOATE, SODIUM DEHYDROACETATE, POTASSIUM SORBATE, IRON OXIDES (CI 77499)

Reviews

4.0/5
1,226 reviews
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4.0/5
1,226 reviews
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  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

AnnaliseDKelly

22/05/2024

1/5
User Review without direct purchase

Flaking and smearing

Would not recommend. I purchased this because of the clean ingredients but it is a bad mascara. It flakes easily and when you try to wipe the flakes they smear as if they never dried.

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Mirandanov

20/05/2024

5/5
User Review without direct purchase

just try it!!

I LOVE THIS ONE!! Not really sure why reviews are bad on it? Because it's actually a pretty good product!

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Recommend this product: Yes

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ladyofrohan

13/05/2024

2/5
Verified buyer

Disappointing

So disappointed. It doesn't lift, define, or last the way even cheaper brands have done. Very crumbly.

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JYounger

12/05/2024

1/5
User Review without direct purchase

Messy Packaging

I wanted to love this mascara SO bad because of how amazing other Milk products are, but I just couldn't. While the formula was okay (I've had better with drugstore brands), the packaging was an absolute mess. Its so promising, but needs a redo for sure.

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10/05/2024

1/5
Verified buyer

Worst mascara i’ve bought. So dry it barely goes on and flakes everywhere. Also super clumpy

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SmashleyCole

26/04/2024

1/5
Verified buyer

Very Dry Product

The brush style itself is okay but the product inside is comparable to when mascara is dry and old. Do not recommend purchasing.

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WellersMom

21/04/2024

1/5
Verified buyer

Useless product

This mascara was unfortunately extremely disappointing. It was clumpy and think and upon application didn’t look like anything, even 3 coats. I do not recommend this.

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Berrz

15/04/2024

1/5
User Review without direct purchase

Worst Mascara I’ve Ever Used

This is by far the worst mascara I’ve ever used and I have used 100’s of mascaras. It flaked all over my face while I was applying it on my lashes. The formula is so dry and clumpy. The packaging is super messy. It does nothing for my lashes - no length & no volume. I couldn’t leave the house because I looked crazy!

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camseidman

13/04/2024

1/5
User Review without direct purchase

Horrid

I’m so glad I got this for 100 points and didn’t actually spend money on it- this is the dry-est mascara I have ever tried like ir looked dry from the second I pulled it out of the tube as if it was a year old dry- upset I spent points on it but glad it wasn’t money- would avoif this like the plague

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lemongiirl

06/04/2024

1/5
Verified buyer

AVOID!

WORST MASCARA EVER. DO NOT BUY. Clumpy formula, horrible wand, and cheap screw top closure. Save your money. How this is still a product I have no clue.

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dawgsgirl

06/04/2024

1/5
Verified buyer

Terrible. Went bad and stunk after having it for a week. Clumpy, raccoon eyes, just all bad. Only thing good about it is that is clean.

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AbbeyRose503

03/04/2024

1/5
Verified buyer

Worst mascara I’ve ever tried.

This mascara clumped really badly. I wanted to like to so much. I used it for three days in a row and then promptly threw it in the trash. It’s absolutely terrible. 

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At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan. We were born at Milk, a fashion photography studio in downtown New York City. Our community and culture have always been our inspiration. We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.

#LiveYourLook