What it is:
A true matte liquid eyeliner that glides on smooth and precise lines, perfect for creating any look, from a thin line to a dramatic cat-eye.
Why we love it:
Get MATTE, get even!
Glide on a natural-looking, fine line with Roller Liner! Our matte liquid eyeliner features a precision felt tip for sharp controlled lines and a super-smooth application that won’t drag or jag. The quick-dry, waterproof* formula lasts 24-hours**. It doesn’t fade, flake or smudge so you can let the good times roll all day & night!
* Instrumental test on 21 women
**Instrumental test on 20 women
• 94% said it creates a smooth continuous line***
• 93% said it doesn’t tug or drag on skin***
• 91% said it stays put***
***Self-evaluation by 101 women after 1 week
What else you need to know
Benefit’s new Roller Liner Liquid Eyeliner features an easy-glide, precision felt tip for sharp, controlled lines and a super-smooth application that won't drag. It doesn’t fade, flake, bleed or smudge—so you can let the good times roll all day and night.
How to apply:
Stay in line, gorgeous! Place the felt tip eyeliner at the inner corner of your eye and, with a steady hand, draw eyeliner in a continuous motion across upper lash line.
For an easy cat-eye, flick eyeliner upward at the outer corner of eye.
AQUA (WATER), METHYLPROPANEDIOL, STYRENE/ACRYLATES COPOLYMER, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, CELLULOSE, PEG-60 HYDROGENATED CASTOR OIL, COCO-GLUCOSIDE, POLOXAMER 407, CITRIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, PHENYLPROPANOL, SODIUM BENZOATE, SODIUM LAURETH-12 SULFATE, SODIUM LAURYL SULFATE, CAPRYLYL GLYCOL, SODIUM DEHYDROACETATE, BHT. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77266 (BLACK 2 [NANO]), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)].NÃ‚Â° 12248/B
San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.1 shades