Rouge Pur Couture - The Bold
-
Details
What it is
Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.
What it does
Our most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.
In a consumer test:
--92% agree the Bold feels soft and silky on lips
--98% agree the Bold glides effortlessly onto lips In a consumer test
--Up to 10 hour moisturized feel on lips -
How to use
Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner.
Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners.
Then reverse the movement for maximum color impact. -
Ingredients
TRIMETHYLSILOXYPHENYL DIMETHICONE, C12-15 ALKYL BENZOATE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, VP/EICOSENE COPOLYMER, ETHYLCELLULOSE, PARAFFIN, POLYETHYLENE, CI 15850 / RED 7, CI 15850 / RED 6, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX, PEG-45/DODECYL GLYCOL COPOLYMER, CI 45410 / RED 28 LAKE, CI 77891 / TITANIUM DIOXIDE, METHYL METHACRYLATE CROSSPOLYMER, SYNTHETIC WAX, CI 15985 / YELLOW 6 LAKE, TRIHYDROXYSTEARIN, VITIS VINIFERA SEED OIL / GRAPE SEED OIL, TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE, ISOPROPYL TITANIUM TRIISOSTEARATE, ALUMINA, AQUA / WATER, TOCOPHEROL, GLYCERIN, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT, PAPAVER RHOEAS PETAL EXTRACT, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, PARFUM / FRAGRANCE.
Yves Saint Laurent Beauty is the most subversive beauty signature of Parisian couture brands. Change the game with YSL Beauty. Forget the rules. Follow your intuition, make no compromises. At Yves Saint Laurent, beauty is attitude. A way to play, to seduce.


yves saint laurent
Rouge Pur Couture - The Bold
Doesn’t stay long at all.
While the pigment is dense, this lipstick doesn’t stay and needs to be refreshed very often. I really wanted to love this because it does glide on very well and is quite moisturizing but I’m not one of those who are good at refreshing my lipstick very often. So if you’re someone who doesn’t mind reapplying the lipstick every hour or so… this could be for you.
Originally posted on sephora.com