What it is:
Developed with plastic surgeons, Superhero Mascara is clinically tested to transform your lashes with the appearance of super volume, super length and super elastic stretch in just one coat! Infused with polymers, collagen, biotin, proteins and peptides, this revolutionary mascara utilizes Elastic Stretch Technology to create the look of wider, longer, beautifully defined lashes—and literally puts lash power at your fingertips. Plus, the Lash-Changing Power Brush ensures that no lash is left behind!
Clinically tested results!
500% increase in volume in 1 coat*
96% said lashes looked stretched!*
96% saw dramatic volume and length!*
96% saw plumper-looking lashes!*
100% saw a fuller lash line!*
*Results observed in a clinical study.
How to use
How to Apply:
Start at the base of clean lashes, then wiggle and sweep the brush up to the tips for long eyelashes. For even more dramatic lengthening and voluminous definition, apply additional coats if desired.
AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE
INNOVATIVE TECHNOLOGY IS IT.
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.