Smooths | Calms | Transforms
Rich and nourishing, yet clean and lightweight. It melts instantly into the hair, leaving it softer and smoother, with no oiliness or film.
Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair’s texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.
Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.
• Hair prone to frizz or likely to react in humidity.
• Curly hair seeking frizz-free curl definition.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Cyclopentasiloxane, Behenyl Alcohol, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Phenoxyethanol, Disodium EDTA, Citric Acid, Linalool, Limonene, Coumarin, Benzyl Salicylate.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.