Builds | Lifts | Sets
Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.
Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold.
Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein.
It’s suitable for all hair types.
Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up.
It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.
• Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
• Safe for color-treated and chemically treated hair.
How to use
For a bouncy, voluminous blowout, spray Volumizing Primer throughout roots to mid-shaft and rough dry by flipping your head upside down.
Once the hair is dry and still warm, roll section by section into Velcro rollers starting from front to crown and work your way down.
Once it’s had time to set and cool, remove rollers for gorgeous bouncy hair and plenty of volume and hold throughout.
To create long-lasting, soft, touchable waves: On towel-dried hair, start with 6-In-1 Styler for fine to medium hair or Un-Frizz Cream for medium to thick hair.
Follow by spraying Volumizing Primer throughout on roots, section by section.
Toss the hair upside down and rough dry on medium to low heat.
Finally, mist a bit of Shaping Spray on each section before curling with a hot tool.
ALCOHOL DENAT., AQUA (WATER, EAU), PROPYLENE GLYCOL, POLYURETHANE-1, KERATIN, PANTHENOL, HYDROLYZED SOY PROTEIN, AMP-ISOSTEAROYL HYDROLYZED WHEAT PROTEIN, ETHYLHEXYLGLYCERIN, TOCOPHEROL, PARFUM (FRAGRANCE), PHENOXYETHANOL, POTASSIUM SORBATE, CITRAL, HEXYL CINNAMAL, LIMONENE, LINALOOL.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.