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Pro Filt'r Soft Matte Longwear Foundation

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Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation

The ultimate photo filt'r in 50 boundary-breaking shades.

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.
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Pro Filt'r Soft Matte Longwear Foundation
170 SAR


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What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

How to use:
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
All of our products are 100% authentic
Pro Filt'r Soft Matte Longwear Foundation is rated 4.4 out of 5 by 58.
Rated 5 out of 5 by from You have to buy it I love this foundation soo much , because my skin is dry skin and I have some marks on my face but when I put the foundation it doesn’t show that I have marks and dry skin and it give natural coverage love it sooo much♥️
Date published: 2019-01-08
Rated 4 out of 5 by from light texture This foundation is very light on skin,the texture is easy to work with for all skin types,but do moisturize your skin before applying foundation.
Date published: 2019-01-03
Rated 5 out of 5 by from love perfect for oily and combination skin, its watery but when you apply it it dries fast and leaves your skin velvety. if feel more like a full coverage. and its amazing how few drops can be enough to cover the face, am truly amazed.
Date published: 2018-12-18
Rated 2 out of 5 by from not as i thougt i bought this monthes ago and i don't seem like liking it!! i saw soooo many reviews on this foundation and how they say its sssoooo good and how they like it but i did'nt really like it its patchy chalky and oxdise to orange!!!!! its sooo bad if you want a good foundation get a drugstore one like the mebyline one or nyx or wet and wild or loreal like a feel soooo bad saing that:(
Date published: 2018-10-07
Rated 3 out of 5 by from Oxydise! I bought this one a few month ago, I took the shade that the make up artist at sephora recommended, but even primed and set, it wears out after a few hours after the application from my noise like dry patches even tho I have combination skin Also, it oxysides a lot and made me turn orange even if I took the cool toned one
Date published: 2018-10-05
Rated 2 out of 5 by from Disappointed I bought this a couple months ago and i tried it in everyway. It oxidized and made my skin look gray. I tried with different primers with brushes and beauty blender but didn’t suit my skin at all. But yes it is buildable
Date published: 2018-09-29
Rated 4 out of 5 by from So matte I was very hesitate to try this foundation at first, but I am so glad I did! I would recommend that you go a shade or two lighter as it does oxidise. It’s very matte and a little goes along way. Honestly, for the price it’s totally worth it.
Date published: 2018-09-28
Rated 5 out of 5 by from Amazing finish This is honestly one of my favorite foundation. It stays put all day long and it matches well with my skin tone, considering it has 40 shades. Being matte is a plus point for me!!
Date published: 2018-09-18
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