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Pro Filt'r Soft Matte Longwear Foundation

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Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation

The ultimate photo filt'r in 50 boundary-breaking shades.

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.
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Pro Filt'r Soft Matte Longwear Foundation
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What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

How to use:
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
All of our products are 100% authentic
Pro Filt'r Soft Matte Longwear Foundation is rated 4.4 out of 5 by 64.
Rated 5 out of 5 by from TRANSFORMATIONAL This foundation changed my life in so many ways. from covering all of my acne scars to boosting my self esteeem. It feels light on the skin too. I can never leave the house without applying it. Just make sure you buy the right tone for your skin. I started with 400 but recently changed to 390.
Date published: 2019-03-10
Rated 5 out of 5 by from Perfect for my skin I brought the item last year and i love it. It wont dry my skin and fully covered all the pigmentation i had.
Date published: 2019-03-08
Rated 5 out of 5 by from BEST FOUNDATION ON THE MARKET I have combination to oily skin, and this foundation works wonders on my face, it’s so soft and looks so airbrushed and poreless, it also lasts for a really long time and is semi waterproof in my experience. If you have dry skin you might not enjoy it as much because it’s targeted to more oilier skin types.
Date published: 2019-03-03
Rated 5 out of 5 by from WHEN THEY SAY IT IS A FILTER, IT IS This foundation filters my skin and looks soft when applying, if you need full coverage I advice you to apply a second layer. I love it ! Rihanna did an OUTSTANDING job.
Date published: 2019-02-07
Rated 1 out of 5 by from A Big No For Me I bought this a few months ago and every time I use it, I break out straight away after removing it. I heard it happened to my friends too. This foundation does NOT suit everyone.
Date published: 2019-02-04
Rated 5 out of 5 by from Lovee this foundation Even though I have dry skin this foundation looks amazing on me its soo natural with such beautfiul coverage
Date published: 2019-02-01
Rated 2 out of 5 by from WRONG SHADE the shade that i was recommended looked good in store after she blended it but i tried it at home manytimes and its 4 SHADES TOO LIGHT i look very pale and it's giving me lots of flashback. please make sure this is your shade and the new 10 shades were not out back then so im really sad i wasted money
Date published: 2019-01-22
Rated 5 out of 5 by from You have to buy it I love this foundation soo much , because my skin is dry skin and I have some marks on my face but when I put the foundation it doesn’t show that I have marks and dry skin and it give natural coverage love it sooo much♥️
Date published: 2019-01-08
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