- SPF 25
What it is:
An innovative, medium, buildable foundation with 24-hour wear and first-to-market, flashback-free SPF 25 for a youthful look.
Have it all with Shameless Youthful-Look 24H Foundation. Inspired by Marc’s very own shameless attitude—and his tattoo—this innovative foundation lets your best self show all day long. It’s clinically tested for 24-hours of long-wear, and contains a first-to-market technology that encapsulates the SPF in pigment. This innovation makes the SPF visibly undetectable, so there’s no flashback in photos and no ashy, grey undertones in the formula.
This oil-free, weightless foundation provides buildable, medium coverage that blends seamlessly. The patented Infinity Milling™ process produces super-fine pigments that result in the most natural-looking, self-setting finish. The broad shade range was developed with artists and models worldwide to fit all skin tones and skin types. The perfect level of coverage allows for flexibility across the shade range—go deeper or lighter depending on your desired look.
Shameless liquid foundation also beautifies from the inside out with skincare benefits, including phenomenal hydration. It contains snow mushroom, which is known for its impressive ability to hold onto water—it’s like nature’s dupe for hyaluronic acid. The formula also contains blue daisy extract, known to visibly diminish the complexion-dulling effects of pollution. Together, they help your skin look hydrated, plumped, and more youthful. Go ahead, show off your skin shamelessly.
What else you need to know:
Inspired by Marc’s "shameless" tattoo, Shameless foundation is a daily reminder to show your true colors and never apologize for being you.
"The idea of Shameless and showing your true colors is being who you are, unapologetic and proud. One of the most important characteristics, in terms of a contemporary, youthful look, is not that heavy sort of makeup, but something that’s fresh and breathes and allows radiance and the texture of the skin to come through."—Marc Jacobs, Brand Founder