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A story of PASSION and PLANTS

NUXE's history is inseparable from that of Aliza Jabès, a Parisian woman with a visionary spirit and an entrepreneurial soul.
Passionate about the infinite power of plants and convinced from a young age by her father, a research pharmacist, that the major therapeutic discoveries originate from the world of plants, Aliza Jabès decided to create a brand of natural cosmetics.
In the early 90s, she discovered NUXE, a small R&D laboratory in Paris, and decided to use it as a starting point for a new beauty brand combining Nature and Luxury.
Her philosophy: ultra-feminine skincare inspired by nature and based on fundamental truths born from the pharmaceutical approach and adapted to cosmetic.


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